Steven Baillie is a creative director, storyteller and brand consultant known for constantly exploring and evolving the digital landscape through craft and attention to detail.

With a focus on fashion, lifestyle, luxury and the world’s most iconic visual brands, he believes every brand hasthe opportunity to elevate it's aesthetic and evoke feelingin it's audience by pushing the boundaries of meaningful storytelling and innovation.

As the original ECD of Bonobos, he helped build a brand atthe crossroads of fashion, retail and e-commerce with bold, transformative appeal. Steven pioneered the internet-drivendirect to consumer retail model and the first American brand to use the web as the primary means of storytelling, service, commerce and distribution. The innovation led to the birthof an ecosystem of DTC brands, including Warby Parker, Harrys, Glossier, Allbirds, and Away.

In his agency career, Steven led global creative for Gap as ECD of Laird+Partners; helped create the breakthrough creative aesthetic of the Target brand at Peterson Milla Hooks; reinvigorated the JCPenney brand with Gerry Graf at Saatchi+Saatchi; and was recognized by the One Club, Type Directors Club and Art Directors Club of New York.

Steven studied at the Art Institute of Philadelphia and Glasgow School of Art. He developed his high standards for creative work as artistic director at Arena Homme, The Face, New York Times: T Magazine, and GQ Magazine.